The Business Guide provides you with the „tools of the trade“ and offers you checklists and practical guidelines for your successful entry into the European e-commerce market.
Effective supply chain management is a key concern for all companies operating in a global business environment. Push and pull strategies form the backbone of supply chain management and determine how companies manufacture, store and deliver their products to customers. But how do managers find the right balance between supply and demand to avoid risks and remain flexible at the same time? We discuss the difference between push and pull strategies and why ever more companies are adopting a hybrid approach.