E-Commerce in Europe

Europe remains of outstanding importance for online retailing: Four of the nine highest-revenue e-commerce markets are located on the European continent and make a significant contribution to the ongoing global online boom. However, the European economy is not only one of the most profitable sales markets, but with its pronounced heterogeneity, it also poses major challenges for cross-border commerce. The second part of our article series "Sales Market Europe" looks at the country-specific peculiarities of European e-commerce trade.

B2C online commerce has seen record growth over the past two years. Sales in cross-border e- commerce have also increased significantly: in 2021, the 500 most successful companies registered 1.4 billion cross-border visitors per month – an increase of 40 percent over the previous year. The first part of our series "Sales Market Europe" provides an insight into the development of European cross-border e-commerce.

Mobile commerce rates in Europe are on the rise. For international retailers who want to tap into the European market, the message is clear: mobile first! We explain what you need to pay attention to in order to benefit from the success of m-commerce.

The Corona pandemic has significantly changed the payment behavior of Europeans. We explain how you can avoid purchase cancellations with the right choice of payment options.

Efficient customer management is the key to sustainable customer loyalty – and increased sales. We explain how you can meet growing customer demands.

In addition to major e-commerce events, there are other regional and seasonal sales peaks in Europe that offer companies attractive potential. We give you an overview..

The COVID 19 pandemic has led to a significant increase in European online retail. But alongside the enormous potential, there are also growing challenges for retailers. We tell you which e-commerce trends you should keep an eye on in the new year.

International marketplaces are attractive sales opportunities. But if you only consider the big players you are giving away valuable sales and growth potential. These European marketplaces offer attractive profit opportunities beyond the big players.

Shopping events such as Black Friday and Cyber Monday are expected to set new sales records in European e-commerce. We explain how you can benefit from these days and boost your sales.

Due to the ongoing pandemic, this year’s Christmas shopping season once again entails quite a few uncertainties. We explain how to strategically prepare for the special challenges of the pre-Christmas season.