What are the growth markets in Europe? Which segments do the British ask for? Here we answer all your questions and provide you with plenty of hard facts about e-commerce in Europe.
Europe remains of outstanding importance for online retailing: Four of the nine highest-revenue e-commerce markets are located on the European continent and make a significant contribution to the ongoing global online boom. However, the European economy is not only one of the most profitable sales markets, but with its pronounced heterogeneity, it also poses major challenges for cross-border commerce. The second part of our article series "Sales Market Europe" looks at the country-specific peculiarities of European e-commerce trade.