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European e-commerce

  • Fast delivery, cost-efficient shipping, and customer-friendly returns – these are all factors that play an important role for customers of online stores and platforms, also for cross-border purchases. By now, already 200 million of the total of 268 million online shoppers in Europe have ordered abroad at least once. Therefore, efficient cross-border logistics are important for e-commerce retailers and present a major challenge. In the last part of our "Sales Market Europe" series, you will receive tips on which aspects are relevant for efficient fulfillment.

  • Europe remains of outstanding importance for online retailing: Four of the nine highest-revenue e-commerce markets are located on the European continent and make a significant contribution to the ongoing global online boom. However, the European economy is not only one of the most profitable sales markets, but with its pronounced heterogeneity, it also poses major challenges for cross-border commerce. The second part of our article series "Sales Market Europe" looks at the country-specific peculiarities of European e-commerce trade.

  • B2C online commerce has seen record growth over the past two years. Sales in cross-border e- commerce have also increased significantly: in 2021, the 500 most successful companies registered 1.4 billion cross-border visitors per month – an increase of 40 percent over the previous year. The first part of our series "Sales Market Europe" provides an insight into the development of European cross-border e-commerce.