The term Big Data is not clearly defined and is subject to continuous change. Big Data is often used as a
collective term. The three most common uses of the term connotate to:
…large amounts of data – “mass data” – which are too extensive and complex to be processed manually.
…technologies that are necessary for the collection and evaluation of large amounts of data.
…technologies that influence both digital communication and social interaction.
In e-commerce, Big Data is often used to improve the forecasting of customer demand or as a basis for the application of AI. The decisive component of Big Data is the quality of the collected data and the entrepreneurial added value that can be gained from it. Ultimately, Big Data is about collecting and amassing large amounts of data for further use in business objectives.