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Study shows: B2B companies focus on global e-commerce

Global E-Commerce Study


In the future, manufacturers in the supply chain will be selling  their goods directly to end consumers. Furthermore, the internationalization of the business will become a primary focus. These are the results of a study conducted by the software company Sana Commerce. We have summarized some important results for you.

For the report “Digital Transformation & E-Commerce 2018/19”, the Dutch software house surveyed 559 B2B companies from various industries in Europe, the United States, Australia and New Zealand. According to the survey, 64 percent of participants expect companies to sell their products directly via web shop or marketplace in the future. In addition, more and more companies are planning to enter the global e-commerce market.

The key result with regard to digitization: Around half (51 percent) of the companies questioned are currently implementing digital transformation projects – and regard e-commerce as an essential component of this.

E-Commerce as the path to digital transformation

According to the report, 87 percent of B2B companies use e-commerce to support their digitization process. For 53 percent of the respondents, the driving force is the expectation that e-commerce will enable them to respond better to changing customer needs. The opportunity to open up new markets is the key focus for 52 percent of the participants.

The vast majority of companies (84 percent) is already operating a webshop or is currently in the implementation phase. However, almost two-thirds of the survey participants are not satisfied with this; they are using or planning to use an e-commerce platform to internationalize their business.

The complete report “Digital Transformation & E-Commerce Report 2018/19” can be downloaded free of charge here after providing your contact details.

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