Cross-border sales

Europe remains of outstanding importance for online retailing: Four of the nine highest-revenue e-commerce markets are located on the European continent and make a significant contribution to the ongoing global online boom. However, the European economy is not only one of the most profitable sales markets, but with its pronounced heterogeneity, it also poses major challenges for cross-border commerce. The second part of our article series "Sales Market Europe" looks at the country-specific peculiarities of European e-commerce trade.

B2C online commerce has seen record growth over the past two years. Sales in cross-border e- commerce have also increased significantly: in 2021, the 500 most successful companies registered 1.4 billion cross-border visitors per month – an increase of 40 percent over the previous year. The first part of our series "Sales Market Europe" provides an insight into the development of European cross-border e-commerce.

Mobile commerce rates in Europe are on the rise. For international retailers who want to tap into the European market, the message is clear: mobile first! We explain what you need to pay attention to in order to benefit from the success of m-commerce.

The Corona pandemic has significantly changed the payment behavior of Europeans. We explain how you can avoid purchase cancellations with the right choice of payment options.

India offers companies interesting business opportunities as a procurement and sales market. Yet what are the local peculiarities to be expected in this unique business environment? We shed light on India’s economic structure and explain which cost-saving customs procedures are available.

The COVID 19 pandemic has led to a significant increase in European online retail. But alongside the enormous potential, there are also growing challenges for retailers. We tell you which e-commerce trends you should keep an eye on in the new year.

Shopping events such as Black Friday and Cyber Monday are expected to set new sales records in European e-commerce. We explain how you can benefit from these days and boost your sales.

For retailers, returns are a cost factor that should not be underestimated – as they can significantly reduce profits. We explain effective measures to reduce the returns rate and…

France is one of the leading e-commerce nations in Europe: in 2020, 112 billion euros were generated by online retail in the Grande Nation.

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